About The Project
The FIFA World Cup™ Trophy Tour by Coca-Cola gave thousands of Jamaicans locally the chance to experience the FIFA World Trophy™ first hand. As part of the Coca-Cola marketing team at Wisynco, Chlöe assisted with creating and executing the campaign experience. This involved a Trophy Arrival and Press Launch Ceremony with special guests and dignitaries, including the then-Prime Minister of Jamaica, a private viewing party for Wisynco staff, and a two-day public showcase at the National Indoor Sports Complex.
- • Video ad and media blitz promotion of public showcase
- • 3D experience for over 5,000 people visiting over two days
- • Live performance of Wavin' Flag, the official theme song of the FIFA World Cup, by the original artiste, K'naan