About The Project
JP Farms is the farming operation of JP Tropical Foods and operates out of Agualta Vale, St. Mary. They grow fresh foods to serve Jamaica’s diverse needs, and provide increasing employment opportunities for persons within St. Mary and beyond. All products are fresh from Jamaica and go from farm to your plate within 72 hours. As the Marketing Manager of JP Tropical Foods, Chloe developed and executed the entire campaign.
- A TV ad was created to introduce the public to JP Farms and it's promise for farm fresh products.
- Billboards were erected and posters distributed to all major channels to encourage brand awareness.
- Staff of the Jamaica Producers Group learned about the new initative via a newsletter distributed internally.