About the Project
This creative running event circled the island of Jamaica, testing the speeds of everyday locals asking the question "How fast can you go?". The campaign included qualfiers around country, followed by the finale event that was hosted on the grounds of Devon House, Kingston, using breakthrough sensor technology measuring the top speed of runners on a 15-metre track. Chlöe played a critical role in the execution of this campaign.
- • The two winners earned an all-expense paid trip to the final of the Grand Prix Formula 1 Championship in Sao Paulo, Brazil.
- • Execution of this campaign included coordinating locations, booking venues and booking any talent and staff needed for the various events.
- • Execution also involved procuring artwork, branded items for giveaway, and liaising with sponsor Puma to provide running gear for the events.