About The Project
The Wray & Nephew Contender series is a local television show with a major live weekly event component. Schweppes, a product of Coca-Cola, sponsored the show. As the brand manager of Schweppes, Chlöe worked with Grupo Campari, parent company of Wray & Nephew, to plan and execute the sponsorship campaign, dubbed "Share the excitement with Schweppes - Round after Round".
- • The weekly event experience included Schweppes brand ambassadors, branded cut-outs, giveaways and complimentary beverages
- • Schweppes was dubbed the official chaser of Wray & Nephew Overproof Rum, the title sponsor of the show
- • Schweppes also received the Breakthrough Product of the Year award from the Jamaica Manufacturer's Association