Caribbean’s Next Top Model – Jamaica Casting
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May 30, 2017
  • TaskExecute sponsorship of event

About The Project

The Wray & Nephew Contender series is a local television show with a major live weekly event component. Schweppes, a product of Coca-Cola, sponsored the show. As the brand manager of Schweppes, Chlöe worked with Grupo Campari, parent company of Wray & Nephew, to plan and execute the sponsorship campaign, dubbed "Share the excitement with Schweppes - Round after Round".

Highlights

  • • The weekly event experience included Schweppes brand ambassadors, branded cut-outs, giveaways and complimentary beverages
  • • Schweppes was dubbed the official chaser of Wray & Nephew Overproof Rum, the title sponsor of the show
  • • Schweppes also received the Breakthrough Product of the Year award from the Jamaica Manufacturer's Association